World MasterCard Fashion Week: from the runway to the screen

Live-streaming of shows brings Canadian fashion to all

March 12th, 2012 — Toronto ON — The Fashion Design Council of Canada and World MasterCard Fashion Week today announced the country’s premier fashion event will live-stream 20 shows on the Fashion Week Live channel on YouTube, bringing incredible Canadian fashion into homes across the country.

The following shows will be streamed live from World MasterCard Fashion Week from Monday, March 12 to Friday, March 16:

Monday, 8 p.m. – Holt Renfrew Presents
Monday, 9 p.m. – PAVONI

Tuesday, 5 p.m. – Chloé comme Parris
Tuesday, 6 p.m. – MB StartUp presents: Martin Lim
Tuesday, 7 p.m. – Soia & Kyo
Tuesday, 8 p.m. – Lundström Collection
Tuesday, 9 p.m. – Matis by Lucian Matis

Wednesday, 4 p.m. – VAWK
Wednesday, 6 p.m. – Line Knitwear
Wednesday, 7 p.m. – Bustle
Wednesday, 9 p.m. – Joe Fresh®

Thursday, 6 p.m. – Rudsak
Thursday, 7 p.m. – Ezra Constantine
Thursday, 8 p.m. – Pink Tartan
Thursday, 9 p.m. – David Dixon

Friday, 4 p.m. – Arthur Mendonça
Friday, 5 p.m. – Travis Taddeo
Friday, 6 p.m. – Joeffer Caoc
Friday, 8 p.m. – Rad by Rad Hourani
Friday, 9 p.m. – Dare to Wear Love


All other shows will be available to view, along with a two-minute highlight video, the day following each respective show. While the live-streamed shows will only be available on the Fashion Week Live channel, style lovers can also catch up on all things fashion week on the World MasterCard Fashion Week channel.

Fashion Week Live channel
http://www.youtube.com/user/FashionWeekLive

World MasterCard Fashion Week channel
http://www.youtube.com/user/WMCFashionWeek

About MasterCard:
MasterCard (NYSE: MA) is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities - such as shopping, travelling, running a business and managing finances - easier, more secure and more efficient for everyone. Learn more at www.mastercard.com, follow us on Twitter @mastercardnews, or join the conversation on The Heart of Commerce Blog.

About the Fashion Design Council of Canada (FDCC):
Established in 1999, the Fashion Design Council of Canada is a non-governmental, not-for-profit national organization created to support Canadian fashion designers and the Canadian fashion industry. FDCC President Robin Kay is credited with spearheading Canada’s inaugural Fashion Week. The FDCC owns and produces Fashion Week, now in its 13th successful year, creating ongoing corporate sponsorships, and arranging the calendar and concurrent events. The bi-annual event has garnered international respect and is the second largest Fashion Week in North America. For more information, please visit www.worldmastercardfashionweek.com.

Press Contacts:

FDCC or Robin Kay press inquiries:

rock-it promotions Debra Goldblatt
President
debra@rockitpromo.com
Office: 416.656.0707 ext. 101
Mobile: 416.464.9077

U.S. Office

IMG Fashion Andrew Serrano
PR Manager
andrew.serrano@imgworld.com
Tel: 212.774.4437

MasterCard

MasterCard Canada Heath Applebaum
Director of Communications
heath_applebaum@mastercard.com
Office: 416.479.3219
Mobile: 647.407.3271

Contact Information:

Fashion Design Council of Canada
Robin Kay, Executive Director, World MasterCard Fashion Week; President, FDCC
Carolyn Quinn, Associate Producer, World MasterCard Fashion Week, carolyn@fdcc.ca

IMG CANADA
Sam Galet, Sponsorship Inquiries, sam.galet@imgworld.com